Turn Every Bar Visit Into Market Intelligence

See What’s Really on the Shelf

Scan, Analyze, and Elevate Your Bar Strategy with Backbar IQ

Built for Spirits Sales Reps, Distributors, and Brand Managers

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★★★★★

Empower Your Sales

Transform bar shelf data into actionable insights for the spirits industry.

Competitive Intelligence

Leverage real-time data to enhance your market strategies and boost sales performance.

On a table, several snifter glasses partially filled with a golden liquid are placed alongside colorful beverage cans. There are some laboratory bottles in the background, and a paper with a chart or table is visible in the foreground.

Streamlined Scanning

Quickly scan bar shelves and receive instant analysis to stay ahead of the competition.

A selection of colorful liquor bottles is displayed on a wooden surface in front of a white window with shutters. There are five bottles in total, each with distinct colors and labels. In the foreground, a prominent bottle labeled 'Kizomba' features an amber hue. Two placards with text and QR codes are placed next to the bottles.

Distributor Coverage

See placements and gaps by territory in seconds

Unlock Competitive Insights

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About Backbar IQ

Backbar IQ is revolutionizing the spirits industry by providing sales reps, distributors, and brand managers with a powerful MVP tool that transforms bar shelf data into actionable competitive insights.

A hand holds a cocktail glass filled with a frothy, light-colored drink. Behind it, the interior of a distillery is visible, featuring copper distillation equipment and various containers. There is a blue stool and a forklift in the background, giving an industrial yet cozy ambience.

Empowering Spirits Professionals

Your Competitive Edge

Our innovative app scans bar shelves, delivering real-time intelligence that helps you make informed decisions, optimize inventory, and enhance your market strategy in the competitive spirits landscape.

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Ready to try it or have questions about Backbar IQ? Reach out to us for support, inquiries, or feedback about our competitive intelligence tool.

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Empowering spirits industry with actionable insights.

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